•  Apple's Vision Pro glasses don't seem to phase Meta's Mark Zuckerberg, who emphasizes that Meta has already investigated related technologies and has a different vision for their application. 
  • Meta intends to reach a larger user base with its future Quest 3 headgear, which will be more affordable than Apple's Vision Pro and concentrate on active engagement and novel experiences.

  • The market will be significantly impacted by the fierce struggle between Meta and Apple in the field of virtual and augmented reality. In contrast to Apple's emphasis on the high-end and general computer user markets, Meta has previously achieved success in VR gaming and fitness.

No competition for Meta; Image: Trusted Reviews

The CEO of Meta, previously Facebook, Mark Zuckerberg, reacts coolly to the unveiling of Apple's Vision Pro. He said that the gadget didn't provide any ground-breaking technical innovations that Meta hadn't already considered in an internal staff meeting.

As opposed to that, he said that Apple's design for the product was "not what he envisions." Zuckerberg underlined that the $499 price tag of Meta's forthcoming Quest 3 headset—which is substantially less expensive than Vision Pro's $3,499 asking price—will allow Meta to appeal to a larger customer base.

Zuckerberg emphasized the differences in the beliefs and goals of the two businesses during his address. While Apple's presentation left Zuckerberg unimpressed, Meta's Quest headgear hopes to encourage new forms of interaction and an active experience. All of the demos, he said, had people sitting alone on couches, which did not fit with his idea of how computers might develop in the future.

As a firm that has long aimed to be a pioneer in augmented and virtual reality, Meta, previously Facebook, has been anxiously awaiting Apple's announcement. The Quest 3 headset was recently revealed by Meta, but sales won't start until the autumn.

Each year, the corporation makes substantial investments in this technology, which has some investors worried. The entry of Apple poses a serious threat to existing market share.

Despite its success in VR gaming and fitness, Meta has had trouble breaking into the high-end and general computer user markets that Apple is now aiming for. It was largely seen as a failure when Meta released its first Quest Pro model the previous year.

The conclusion of this rivalry between Meta and Apple is still intriguing and is anticipated to have a big effect on the virtual reality business.